PAY-PER-CLICK (PPC) - What Is It and How to Get the Best Out of It?

Before you decide to start your  PPC campaign read this article that is written by Suresh Thomas

Search engines rank an advertisement based on multiple factors. Some of them include:
1) The advertiser's bid
2) Any other bids on that keyword
3) The advertiser's quality score
4) The advertiser's historic performance in terms of click-through rates
5) The ad's relevance to specific search queries
The PPC environment keeps changing. It is therefore vital that advertisers keep themselves abreast to take full advantage of the best result-generating PPC practices.
6 Keys to getting the best out of your PPC Campaigns
Key 1 - Relevancy: Search engines serve the most relevant ads to a user's search query. So, keeping the search engines in mind, make relevancy a top priority in your campaigns. By doing so, you get the best impact on your ranking position, click-through rate, conversion, reduction in cost per click and per conversion. Plan your account with a nominal number of keywords, prioritizing only one (or very few) of them at the top.
Key 2 - Headline: It is the first thing that people see in search results, in the ad title, or the webpage itself. Use action verbs, the keyword and offers that align with the objective of the ad in the headline.
Key 3 - Copy: Understanding what motivates your audience is the key to writing a good copy. Expand on the headline, but do it well. Tempt your audience to click through for irresistible benefits.
Key 4 - Landing page copy: The benefits of clicking on the PPC ad should be delivered on the landing page. Be as specific as possible by providing a single call-to-action and a clear direction for the next steps.
Key 5 - Build credibility: Provide compelling reasons of working with you. Provide proof of your performance through case studies and happy customer testimonials.
Key 6 - Complement your copy with a pleasant design: Pay attention to the look and feel of your landing page. A neat design contributes to conversions in a great way. Organize the most important information above the fold - the portion of the page that appears without scrolling.
Key 7 - Create highly targeted ad groups: Creation of highly targeted ad groups augments the entire PPC account and amplifies campaign results in a big way. Although this requires ample effort, the payoff is high. This is one of the most effective PPC tactics.
Key 8 - A/B testing of ad copy A/B testing requires little effort, but is a highly effective PPC tactic. By testing with various headlines and ad copies, you can improve click-through and conversion rates dramatically.
Key 9 - Optimize landing page loading time If the amount of time it takes for a search engine to load the landing page is high, it can affect the quality score. You might have a great landing page but very few visitors are going to see it if it takes more than 4 seconds to load. There are free tools like NetMechanic which tell you if the landing page loading time is good or bad. Ensure that your landing page's load time is good.

Article Source: http://EzineArticles.com/7965347

3 ways to get started with social marketing

1: Blogs :blogger is good and free, Wordpress is ahighly optimized, Get your web host to set up Wordpress directly on their server.

2: Facebook and other social sites such as myspace, linkedin, twitter, Digg and hubpages, social sites is a very important tools to make friends and tell them
what you are doing and also you can spread your business their, don’t forget to include your links to your website in these sites.

3: RSS Readers: people reading your blogs can subscribe to your
feed so that every time you update your writing, they see it in their favorite
RSS Reader, even without going to your site.

Waht is e-commerce?

Electronic commerce or e-commerce refers to a wide range of online business
activities for products and services. It also pertains to “any form of business

transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.”

e commerce is enabling your business objectives by using information technology to enhance your business processes.

E-commerce is usually associated with buying and selling over the Internet, or
conducting any transaction involving the transfer of ownership or rights to use

goods or services through a computer-mediated network.

E-commerce includes:
Online Business to Business transactions(B2B)
Online Business to Consumer transactions(B2C)
Online Consumer to Consumer (C2C)

Rank High in Search Engines with Off Page SEO Techniques(2):

Off page SEO Techniques are very important for any website and blog , it wants to harness the power of organic traffic from the big search engines like Google, Yahoo and Bing.
The success of your online marketing is greatly enhanced when you can increase the ratio of your organic traffic to 80%.
Off page SEO are the things you need to do to get a higher page rank (PR) and a good position in the search engines like Google for your website after you launch the website.
Article Marketing is very important topic for off page seo:

Successful Email Marketing - How It's Done

Rank High in search engines with Off Page SEO Techniques

Off page optimization is more important than On Page Optimization because without
correct off page SEO techniques, you would have serious difficulty
sending traffic to your site.
The backlinks that your site has is one of the factors that search engines
"Google, Yahoo and MSN" put into consideration when they put arank on your web site.
Off page SEO is important to build or increase your link popularity that represented
by the number of back links your website contains, and the more link popularity,
the higher your page rank (PR) will be.
although Off Page SEO Techniques concerned with elements that are NOT
within your web site, it is important if your on page SEO and off page SEO are related,
The content of your webpage should be related to your URL and it should be related
to the anchor links to your web page.
Remember that the quantity of links isn't important as the quality, quality is far better
for rankings than volume and Back links is very important especially from high ranking sites.

but how does you get these back links?
the following factors will help you make an effective Off Page SEO

1.article submit services"Article Marketing"
writing articles related to your topic and then submit those to article directories,
use a resource box to introduce yourself and put alink to your site.
You can submit your articles on;
www.articlecity.com.

2.Forum Participation"Forum Marketing"
find forums that deal with your site's content, keep your articles relevant
to your website and leave relevant valuable comments showing you are
part of the community and not just spamming.

3.Directory submissions
directoryarchives.com is a directory of directories.

4.Blog comments
www.technorati.com is a directory of blogs.

Avoid Joining link farms.
To know the number of back links to your site:
In Yahoo Search Box Type in:
linkdomain:www.your site.com
Now listen to this great video about off page SEO

On Page SEO"4"

URL Structure
You should choose keywords that relevant to your company or your site content in the URL"accurate name to URL".
Use hyphens rather than underscore between words.search Engines see each hyphened word as an individual.
Use 3-5 words maximum for total page URL.
Spend the time to make your URL as simple as possible for both people and search engines.
Submit your website URL to directories.
Images
The search engines can't see images, so we need to describe the context of the images.
Alt Text Alt Text is The text you see when you scroll over an image, it is used to describe context of images.
Fewer number of images on the web page is preferred.
Keyword density
It is the percentage of times a keyword appears on your web page, comparedto the total number of words on your web page.The web page body content should consist of all of the keywords pulled out into the meta tags, in relation to the rest of the web page content, the density of the Individual keyword should be no smaller than 3 per cent"each keyword/ total words".
Page File Size:
No more than 100 kilobytes per page.
50 kilobytes per page preferred.