How to build traffic to your site?

Search engines are the number one way consumers find your products.

What is SEO?
search engine optimization"SEO" Search engine optimisation is all about making your website visible in the right context.
When web users search on search engines for key terms that are included on your website, you want them to find your website easily.
The term may mean optimizing an actual search engine such as Google and optimise the ranking your website gets in search engine results " to appear among the top listings on search engine results pages ".



SEO Glossary

SEM : search engine marketing.
SERP : search engine results pages
PR : page ranking, anumber refer to the web page position in the search engine’s results.
Landing Page : akey word-focused page designed to convert
PPC : pay per click.
CPC : cost per click.
ROI : return on investment.
CTR : click-through rate.
Why SEO is important?
Search engines are the number one way consumers find new websites online.
Most of search engine users don't look past the first two or three pages ofresults returned by a search engine, so you need to make your site visible in the first search engine results.
Search engines are an important tool in getting traffic to your site, visitors may not know your website URL, or may not even know about your organisation, so will most likely find your website through a search engine.

Keys to SEO

Keyword Research and content-on page optimization
It is important to know what the consumers are typing into a search engineto find your product or service.
More content means higher PR.
Link popularity-off site opmizationmore
back links = high PR.